People and Planet First
Strategy • Motion Design • Campaign
Strategy / Campaign / Motion Design
Team member was involved as the communications manager and responsibilities involved all round communications from social media content planning, campaign strategy, motion design and more.
(Research)
People and Planet First is a movement and verification system that promotes and recognizes enterprises prioritizing people and the planet over profit maximization. It's a global network of organizations working together to transform business and create an economy that benefits all, while respecting planetary boundaries.
(Experiment)
Established organized project management using Notion to track workflows and deadlines
Created focused content pillars to guide campaign decisions
Conducted strategic in-person planning sessions to establish clear timelines
Engaged stakeholders through timezone-accommodating meetings
Developed comprehensive communications pack with multilingual assets
(Results)
Traffic
225k
Success rate
100%
