To begin the process, deep research was done on the goals and target audience of Her Network and Her Summit. As observed, the global community is made up of confident and inspiring young adults, as well as progressive men and women; goal-oriented, resilient, creative and grounded. Hence, converting the existing logos to vectors and producing two animated versions were professionally created and delivered - with the audiences in mind, keeping it simple, clean and straightforward, reflecting its class, values and goals.